Susanne Lang

Singapore | Hong Kong

Susanne Lang is based in Singapore and Hong Kong where she advises clients across the Asia-Pacific region on executive recruitment and team evaluation. She also coaches senior executives and commercial leaders on an individual basis.

After starting her career in international marketing, Susanne built her own coaching and management training practice in 2006, serving senior clients from various industries including e-commerce unicorns, industrial blue chips, and a global strategy consultancy. In the eight years before joining AvS – International Trusted Advisors, Susanne was a Country Manager and then a Regional Vice President in two PE-owned FMCG Direct Selling companies. She successfully led her organizations to rapidly transform to digital sales, achieving double digit growth during the pandemic period across ten European countries.

Susanne studied Business Administration and Management at the universities of Linz, Austria and Victoria, Canada, and gained a Master’s degree (Mag. rer. soc. oec.). A Certified Coach and NLP practitioner, in 2021, she moved to Asia where she is now building our regional practice as Managing Director APAC. She appreciates the great diversity and cultural richness of the region when travelling, discovering ancient and modern art, craft, and architecture. In her free time, she enjoys working out, hiking, and taking long beach walks.

Consulting focus

  • C-Level searches and evaluations, senior executive development
  • Intercultural management
  • Direct-to-consumer / direct selling / digital sales
  • Commercial transformation & growth
  • Responsible for the firm’s Asia-Pacific practice