Susanne Lang combines over 15 years of Executive Coaching and leadership advisory experience across various industries with international management roles in large direct-to-consumer corporations. As the new Managing Director APAC, she will be based in Singapore and Hong Kong, advising our clients across the Asia-Pacific region on executive recruitment, team evaluations and family corporate governance.

Before joining AvS – International Trusted Advisors, Susanne served as Country Manager and then Regional Vice President for two PE-owned FMCG Direct Selling companies. She successfully led her organizations to rapidly transform to digital sales, achieving double digit growth during the pandemic period across ten European countries. She started her career in international marketing, and later built her own coaching and management training practice in 2006. A Certified Coach, she earned a degree in Business Administration & Management from the universities of Linz, Austria and Victoria, Canada.

“We are truly delighted to welcome Susanne Lang to our global consultant team,” says Andreas von Specht, Founder and Managing Partner of AvS – International Trusted Advisors. “With her multicultural experience gained by leading country teams in multiple international markets, she will be able to add great value to our firm – and successfully drive the development of our activities in the APAC region.”

AvS – International Trusted Advisors focuses on C-level succession, the recruitment and assessment of executive and non-executive directors, the development of ownership strategies and of governance structures. The firm operates globally from fully-owned offices in Berlin, Frankfurt, Hamburg, Munich, Geneva, Zurich, Paris, London, Singapore and Bogotá.