{"id":8928,"date":"2020-02-26T15:03:52","date_gmt":"2020-02-26T14:03:52","guid":{"rendered":"https:\/\/avs-advisors.com\/?p=8928"},"modified":"2021-09-28T17:55:16","modified_gmt":"2021-09-28T15:55:16","slug":"traditional-values-a-benchmark-for-start-ups","status":"publish","type":"post","link":"https:\/\/avs-advisors.com\/es\/traditional-values-a-benchmark-for-start-ups\/","title":{"rendered":"Traditional values: a benchmark for start-ups?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8vgb1o-6917258f33da21f07e60183664e54de0\">\n.flex_column.av-8vgb1o-6917258f33da21f07e60183664e54de0{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-8vgb1o-6917258f33da21f07e60183664e54de0 av_one_fifth  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k61yn6kg-1e3124b469f414f8700ed04d0df63601\">\n.avia-image-container.av-k61yn6kg-1e3124b469f414f8700ed04d0df63601 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k61yn6kg-1e3124b469f414f8700ed04d0df63601 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k61yn6kg-1e3124b469f414f8700ed04d0df63601 av-styling-circle avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-5562 avia-img-lazy-loading-not-5562 avia_image ' src=\"https:\/\/avs-advisors.com\/wp-content\/uploads\/2016\/03\/003-3-avs-fw.jpg\" alt='' title=''  height=\"150\" width=\"150\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/avs-advisors.com\/wp-content\/uploads\/2016\/03\/003-3-avs-fw.jpg 150w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2016\/03\/003-3-avs-fw-80x80.jpg 80w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2016\/03\/003-3-avs-fw-36x36.jpg 36w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2016\/03\/003-3-avs-fw-120x120.jpg 120w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7ldcto-9f1016c7c66bb4ad71a854dcaae0ea63\">\n.flex_column.av-7ldcto-9f1016c7c66bb4ad71a854dcaae0ea63{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-7ldcto-9f1016c7c66bb4ad71a854dcaae0ea63 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-c10171367bcb63988a25eb5091f40813\">\n#top .av-special-heading.av-av_heading-c10171367bcb63988a25eb5091f40813{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-c10171367bcb63988a25eb5091f40813 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-c10171367bcb63988a25eb5091f40813 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-c10171367bcb63988a25eb5091f40813 av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_before_av_heading  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Traditional values: a benchmark for start-ups?<\/h1><div class='av-subheading av-subheading_below'><p>On the importance of \u2018traditional values\u2019 for modern entrepreneurs<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-7e406f3091a75e83f001b79b330b7193\">\n#top .av-special-heading.av-av_heading-7e406f3091a75e83f001b79b330b7193{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-7e406f3091a75e83f001b79b330b7193 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-7e406f3091a75e83f001b79b330b7193 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-7e406f3091a75e83f001b79b330b7193 av-special-heading-h5 blockquote modern-quote  avia-builder-el-4  el_after_av_heading  el_before_av_font_icon '><h5 class='av-special-heading-tag'  itemprop=\"headline\"  >by Andreas von Specht and Felix B. Waldeier<\/h5><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k61yt6pc-4b3d0b31c33d1ba5940ad0ea1382b06a\">\n.av_font_icon.av-k61yt6pc-4b3d0b31c33d1ba5940ad0ea1382b06a .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-k61yt6pc-4b3d0b31c33d1ba5940ad0ea1382b06a avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue819' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<section  class='av_textblock_section av-k61ywyoh-aa80164a0bbcfe1a68ac25d8daf20471'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Particularly in Germany, the outstanding position of family businesses, which have been successfully built up over several generations, is repeatedly emphasized. If one asks the family managers concerned, one can learn a lot about the importance of flat hierarchies, quick decisions or long-term thinking. In the same breath \u2013 often in contrast to rather anonymous corporate structures \u2013 there is talk of the great importance of \u201cvalues\u201d. Loyalty, trust, honesty, integrity, justice and reliability \u2013 these values are often associated with Germany\u2019s family businesses. And in many cases, rightly so. However, we were also interested in how today\u2019s entrepreneurs \/ founders of start-ups think about the significance of such values. Do traditional values fall by the wayside with start-ups, rapid growth and permanent change? Are they even affordable? In the Berlin start-up scene, we met the successful founder of Thermondo, Philipp Pausder.<\/p>\n<p><strong>Mr. Pausder, entrepreneurial values are often closely related to the type of company. Therefore, first of all the question: In which area is Thermondo active?<\/strong><\/p>\n<p>Thermondo is a technology-driven heating engineer. We have fundamentally optimised the processes of changing the heating system, revolutionising the trade and opening up the possibility for the energy industry to enter into small-scale energy services. Thus, our customers come more easily and faster with good prices to a new heating service.<\/p>\n<p><strong>What significance do classical, traditional values such as loyalty, trust and honesty have for your entrepreneurial activities?<\/strong><\/p>\n<p>A very high significance \u2013 especially in the relationship with our employees. In today\u2019s world of work, talent and human capital are the scarcest resources. These must be secured and promoted by a solid framework of values within the company.<\/p>\n<p><strong>And what about an aggressively growing company in the context of corporate values?<\/strong><\/p>\n<p>It is of paramount importance for us to attract the best and brightest minds. People who have a great passion for their job and who \u2013 often due to valuable experience and a good education \u2013 often have their pick of the jobs on the market. Fairness towards each individual employee, and reliability in agreements and in deeds are therefore the core elements of the entrepreneurial integrity experienced by the employees.<\/p>\n<p><strong>How do you lure the \u201cbest and smartest minds\u201d into your company?<\/strong><\/p>\n<p>Younger top performers naturally want to earn well, conduct dialogues at eye level, and quickly feel extensive freedom and responsibility. But they also want to be part of a company for which it is worth working 50-60 hours a week. Our values and the meaningfulness of the company\u2019s content are extremely important here. For me, values thus become, in addition to other functions, a pillar of intrinsic motivation.<\/p>\n<p><strong>What role do these values play in the relationship with your business partners?<\/strong><\/p>\n<p>Of course, values are also extremely important in the relationship with our business partners. We are transforming an entire economic segment and are thus in the role of the change driver and innovator. It is important to understand exactly how much change we can expect from our business partners and other market participants. We have to challenge them, but we must not overburden them. In doing so, it is crucial that we prove to be a reliable, value-oriented business partner despite, or precisely because of, our differences.<\/p>\n<p><strong>Are there other values or maxims that characterise your company?<\/strong><\/p>\n<p>The freedom to think, to question and a very high degree of willingness to change! As a small, young and very fast-growing company we simply have to be better, faster and smarter. We can only do this if we attract the best people, as already explained. At the same time, these top talents must be given real freedom to think and act. And finally, we have to align the whole team to a common corporate goal.<\/p>\n<p><strong>Do you see a difference between the value system of traditional family businesses and that of start-ups?<\/strong><\/p>\n<p>For me, the values just mentioned are not always \u201ctypical\u201d of traditional family businesses. Rather, for me they generally represent values for \u201cgood entrepreneurship\u201d.<\/p>\n<p><strong>What do you see as the main differences between traditional family businesses and start-ups?<\/strong><\/p>\n<p>In my view, the biggest difference between traditional companies and start-ups is not the canon of values, but the uncompromising focus on productivity. Without productivity and the associated growth, a start-up will not reach the next round of financing. Every day is precious, and any standstill is a step backwards. Formally and informally, we set ourselves goals on a weekly and monthly basis and define clear milestones that we want to achieve during this period. There are no rigid job descriptions, but priorities and job content must be constantly and flexibly adapted to our goals and needs.<\/p>\n<p><strong>To what extent do you combine entrepreneurial values with the \u201cuncompromising focus on productivity\u201d you describe in order to achieve your entrepreneurial goals?<\/strong><\/p>\n<p>Of course, the management of a company must not only take place at the level of key figures and milestones. Employees in start-ups especially need orientation, esteem and a high degree of proximity to management due to the incredibly high dynamics and flexible job design. Only then is it possible to commit to a common goal.<\/p>\n<p><strong>When do you see a common goal or entrepreneurial success achieved?<\/strong><\/p>\n<p>For me, the yardstick for entrepreneurial success means having created something that no longer disappears and thus makes a lasting contribution to the prosperity of our society. To have significantly changed a market, or to have spotted an upcoming development early and then consistently implemented it, is entrepreneurial success for me. We are often told that what we are planning at Thermondo is actually impossible. That we cannot change the sector sustainably or even to digitize it. But we show that it is possible after all!<\/p>\n<p><strong>How important are sustainability and the long-term nature of success to you \u2013 and how would you define them?<\/strong><\/p>\n<p>Sustainable, long-term success is very important to me and for our company. We always tell our employees that we want to create a new type of company: a digital, nationwide, vertically integrated business, the gatekeeper in a small-scale energy landscape. That does not exist so far, and my incentive is it to prove that we are not a temporary phenomenon, but a pioneer. I would like people to look back in ten years and say: \u201cThermondo was the pioneer, others copied it.\u201d In order to be able to say this one day, we must have sustained success. For me, sustainable success means profitability with sustained sales growth.<\/p>\n<p><strong>Do you see a certain responsibility of young entrepreneurs towards society?<\/strong><\/p>\n<p>I consider social responsibility to be very important \u2013 and of course young entrepreneurs like us also bear it. Our activities at Thermondo, for example, contribute to the reduction of CO?. In addition, we create jobs and train our employees for tomorrow\u2019s jobs, for which there are currently no formal courses of study. We have already created 150 jobs, by Christmas it will be just under 180. This achievement is very important to me! Large companies generally cut jobs due to their lack of innovation. Our society therefore needs the small, innovative units because they create the jobs.<\/p>\n<p><strong>Are traditional values increasingly losing their importance in the course of globalisation and the internationalisation of companies?<\/strong><\/p>\n<p>Not at all! But from my point of view, the past has no universal claim to the existence of values. There are numerous examples of companies from the time before globalisation and internationalisation that did not live these traditional values at all. Basically, I do not see any signs that values are in retreat in the context of globally operating companies, but rather that they are gradually becoming more important again.<\/p>\n<p><strong>Mr. Pausder, thank you very much for this interview!<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-k61ze9w6-f76018f3fb98b17a0aff0b6ac95eb808 avia-buttonrow-right  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-da2fef32b6925ac6e1df2d61bc60ec1c\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-da2fef32b6925ac6e1df2d61bc60ec1c{\nmargin-bottom:10px;\nmargin-left:10px;\n}\n<\/style>\n<a href='https:\/\/avs-advisors.com\/es\/trustedadvisor'  class='avia-button av-av_buttonrow_item-da2fef32b6925ac6e1df2d61bc60ec1c avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue830' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >back<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_buttonrow_item-0a6bd6a36da57b6e14d946494c1f4aab\">\n#top #wrap_all .avia-button.av-av_buttonrow_item-0a6bd6a36da57b6e14d946494c1f4aab{\nmargin-bottom:10px;\nmargin-left:10px;\n}\n<\/style>\n<a href='https:\/\/avs-advisors.com\/wp-content\/uploads\/2020\/03\/TTA_2015_02_Traditional-values_EN.pdf' class='avia-button av-av_buttonrow_item-0a6bd6a36da57b6e14d946494c1f4aab avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Download PDF<\/span><\/a>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2a6n1o-6aeba8d515cc66995d2ad0cbef497f1c\">\n.flex_column.av-2a6n1o-6aeba8d515cc66995d2ad0cbef497f1c{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2a6n1o-6aeba8d515cc66995d2ad0cbef497f1c av_one_fifth  avia-builder-el-8  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Traditional values: a benchmark for start-ups? 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