{"id":21344,"date":"2024-09-26T09:39:27","date_gmt":"2024-09-26T07:39:27","guid":{"rendered":"https:\/\/avs-advisors.com\/?p=21344"},"modified":"2024-09-26T10:25:29","modified_gmt":"2024-09-26T08:25:29","slug":"championing-sustainability-from-the-boardroom-to-the-bottom-line","status":"publish","type":"post","link":"https:\/\/avs-advisors.com\/es\/championing-sustainability-from-the-boardroom-to-the-bottom-line\/","title":{"rendered":"Championing Sustainability from the Boardroom to the Bottom Line"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5w5pl81-cda1e6a7a391f8d8b47802b174fe639f\">\n.flex_column.av-5w5pl81-cda1e6a7a391f8d8b47802b174fe639f{\npadding:50px 50px 50px 50px;\nbackground-color:#eceae7;\n}\n<\/style>\n<div class='flex_column av-5w5pl81-cda1e6a7a391f8d8b47802b174fe639f av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  tta-title first flex_column_div '     ><br \/>\n<section  class='av_textblock_section av-4qjg9e9-36aeba7464c4ca25a1c5182fc1aa479c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock tta-title-hl'  itemprop=\"text\" ><h2>Championing Sustainability from the Boardroom to the Bottom Line<\/h2>\n<h5 style=\"font-weight: normal;\">In Conversation with Lorna Davis: Lessons from a Sustainability Pioneer<\/h5>\n<p style=\"font-weight: 400; padding-top: 2%;\"><strong>by <a href=\"https:\/\/avs-advisors.com\/de\/portfolio-item\/alexandra-jequier\/\" target=\"_blank\" rel=\"noopener\">Alexandra Jequier<\/a> &amp; <a href=\"https:\/\/avs-advisors.com\/de\/portfolio-item\/andreas-von-specht\/\" target=\"_blank\" rel=\"noopener\">Andreas von Specht<\/a><\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-47a99rl-41f4f54b7851da22b9731f9340bf01d6\">\n.avia_transform .avia-image-container.av-47a99rl-41f4f54b7851da22b9731f9340bf01d6{\n-webkit-animation-duration:1s;\n-moz-animation-duration:1s;\nanimation-duration:1s;\n}\n.avia-image-container.av-47a99rl-41f4f54b7851da22b9731f9340bf01d6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-47a99rl-41f4f54b7851da22b9731f9340bf01d6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-47a99rl-41f4f54b7851da22b9731f9340bf01d6 av-styling-circle avia_animated_image av-animated-when-visible-95 fade-in-down avia-align-right  avia-builder-el-3  el_after_av_textblock  avia-builder-el-last  tta-title-img'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-21306 avia-img-lazy-loading-not-21306 avia_image ' src=\"https:\/\/avs-advisors.com\/wp-content\/uploads\/2024\/09\/TTA-Sep24-Interview-Davis.png\" alt='' title='TTA-Sep24 - Interview Davis'  height=\"531\" width=\"533\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/avs-advisors.com\/wp-content\/uploads\/2024\/09\/TTA-Sep24-Interview-Davis.png 533w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2024\/09\/TTA-Sep24-Interview-Davis-300x300.png 300w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2024\/09\/TTA-Sep24-Interview-Davis-80x80.png 80w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2024\/09\/TTA-Sep24-Interview-Davis-36x36.png 36w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2024\/09\/TTA-Sep24-Interview-Davis-180x180.png 180w\" sizes=\"(max-width: 533px) 100vw, 533px\" \/><\/div><\/div><\/div><\/p><\/div>\n<div class='flex_column av-2uqw6fl-ec6719fa050c3226ce62e0a5d12d93fd av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lpisc1-4efbfe0b6cb8e2f4d65b05e455ac9996\">\n#top .av_textblock_section.av-2lpisc1-4efbfe0b6cb8e2f4d65b05e455ac9996 .avia_textblock{\n-webkit-column-count:2;\n-moz-column-count:2;\ncolumn-count:2;\n-webkit-column-gap:50px;\n-moz-column-gap:50px;\ncolumn-gap:50px;\n}\n\n@media only screen and (max-width: 767px){ \n#top .av_textblock_section.av-2lpisc1-4efbfe0b6cb8e2f4d65b05e455ac9996 .avia_textblock{\ncolumn-count:1;\n}\n.av_textblock_section.av-2lpisc1-4efbfe0b6cb8e2f4d65b05e455ac9996 .avia_textblock.av_multi_colums > p:first-child{\nmargin-top:0.85em;\n}\n}\n<\/style>\n<section  class='av_textblock_section av-2lpisc1-4efbfe0b6cb8e2f4d65b05e455ac9996'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_multi_colums'  itemprop=\"text\" ><p style=\"break-inside: avoid;\">Lorna Davis, originally from South Africa, has built a remarkable career across seven countries on five continents. With over 20 years of experience as President and CEO of multinational consumer goods companies such as Danone, Kraft, and Mondelez, she has made significant contributions to the field of sustainability. During her six years leading a Danone\/Kraft JV in Shanghai, she was instrumental in advancing Danone\u2019s purpose-driven mission. In 2017, as CEO and Chairwoman of Danone North America, she established the 6-billion-dollar entity as a Public Benefit Corporation, achieving B Corp status in 2018 and becoming the largest B Corp in the world.<\/p>\n<p style=\"break-inside: avoid; margin-top: 0 !important;\">Lorna has also served on the global boards of Electrolux and BLab Global. She continues to inspire, coach, and challenge leaders to use business as a force for good. Lorna continues to serve on several boards, including the Social Mission Board of Seventh Generation, the Advisory Board of Radicle Impact, and the Volgenau Climate Initiative. Her TED talk on Radical Interdependence has garnered nearly 3 million views, underscoring her influence and dedication to meaningful purpose. We are delighted and proud that she joined our board of AvS Advisors in 2024!<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wh3lip-37ea699ca0cc86834eda8538b97fd5be\">\n.flex_column.av-1wh3lip-37ea699ca0cc86834eda8538b97fd5be{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-1wh3lip-37ea699ca0cc86834eda8538b97fd5be av_one_full  avia-builder-el-6  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-1je5q0h-9f1470ba80cf0118e1651675e9a1fd4e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-transform: uppercase;\">AvS Advisors: How did your sustainability journey start?<\/h4>\n<\/div><\/section><\/div>\n<div class='flex_column av-143qh8x-f4f9ca8b70dff5c9238a9dece264b126 av_one_full  avia-builder-el-8  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-2nkj0x-b306fe7b689c2f4524788b16d04abd72'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\"><strong>Lorna Davis:<\/strong> It had a lot to do with my experience in China. I lived in Shanghai for six years and before that, I was just living a happy and successful life and career. China changes you at a fundamental level. I saw the speed at which the resources of the planet were being converted for the rest of the world to have what Americans always had. If you look at the equilibrium on the planet from an environmental point of view, things were okay when it was only a few \u2018rich white people\u2019 who were using all the resources.<\/p>\n<p style=\"break-inside: avoid;\"><span style=\"font-weight: 400;\">Things got more difficult when everyone else wanted a piece of that, and you have billions of people saying \u2018I want a car,\u2019 \u2018I want to eat meat every day,\u2019 \u2018I want to fly to Paris to go shopping.\u2019 It was like watching events unfold in hyper-speed, and I remember thinking the world cannot sustain this and asking myself: What could I do to make a difference? This is how my sustainability journey started.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d93h3l-60d01c3c9d63e8c34f133d9c3a2d90ab\">\n.flex_column.av-1d93h3l-60d01c3c9d63e8c34f133d9c3a2d90ab{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-1d93h3l-60d01c3c9d63e8c34f133d9c3a2d90ab av_one_full  avia-builder-el-10  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6jnuw-488a736cc6469371de316dbe45e20255'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-transform: uppercase;\">How did you get in touch with the B Corp movement?<\/h4>\n<\/div><\/section><\/div>\n<div class='flex_column av-w3ge4x-512e836824ab483e4c4c1133f64e436a av_one_full  avia-builder-el-12  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6jto6-78ffbd784ae5aad5b686938867973b78'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">At the time, my former boss Emmanuel Faber had become the CEO of Danone and wanted to take the organization to another level of sustainability. At that time, the B Corp movement was starting to get some credibility. I moved back to Paris to run the process of turning Danone into a publicly sustainable company. We had our own internal metrics around doing the right things, but we did not know how good we were compared to others, and we wanted something that was externally credible. So, we decided to partner with B Corp.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1x5181d-81efd34d4487c12208dbd85589af0936\">\n.flex_column.av-1x5181d-81efd34d4487c12208dbd85589af0936{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-1x5181d-81efd34d4487c12208dbd85589af0936 av_one_full  avia-builder-el-14  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6l3sm-629a500d94c1dc94d3649aa07035d5e2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-transform: uppercase;\">Was there any role model at the time? Was Unilever already on that journey?<\/h4>\n<\/div><\/section><\/div>\n<div class='flex_column av-5iqy5t-fce6c7dca2f0ba5e844fc7fa1f5adcbb av_one_full  avia-builder-el-16  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6lb96-2c6487079300f5ab4032bcf786372178'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div><span lang=\"EN-US\">Paul Polman, then the CEO of Unilever, had been talking about the sustainable living plan, and he was trying to drive the journey at the strategy end: blending the strategy of the business into a sustainable perspective. Emmanuel Faber was interested in doing it from the metrics and the legal end. One important question is who you get your inspiration from! Patagonia was also a great influence, and when I led the business in the US to become a B Corp, the CEO of Patagonia became the chair of our Advisory Board.<\/span><\/div>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19t9b9t-aab833cef623ff1235fe6646b40a7bd0\">\n.flex_column.av-19t9b9t-aab833cef623ff1235fe6646b40a7bd0{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-19t9b9t-aab833cef623ff1235fe6646b40a7bd0 av_one_full  avia-builder-el-18  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6ls7p-f7049b208646bfbc855f6e7736e6e909'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-transform: uppercase;\">We understand not everything \u201cis just wonderful\u201d and there might also be a few painful situations along the journey. Could you comment on that part?<\/h4>\n<\/div><\/section><\/div>\n<div class='flex_column av-saa4cx-4956757da2ba6da37af6ae8e80962c7e av_one_full  avia-builder-el-20  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6m3dm-be155570a3df4793638109ea2bb3993b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">The first thing I have noticed is that there are always three phases in a change: things go from the unthinkable to the impossible, to the inevitable. A combination of three things generally comes together: first, information (at some point, the data gets so compelling that you can&#8217;t ignore it anymore); second, social pressure, and the third is legislation.<\/p>\n<p style=\"font-weight: 400;\">One of the things that is true about this journey is that it is a juggle between the short term and the long term. For example, when we were on the B Corp journey, we had hundreds of factories around the world with almost no renewable energy. It was a huge opportunity for us to install solar panels on the roofs, but we could not afford to put that in our capital budget the first year. So, we spread it across the following ten years. In the long run, you will get more points for the B Corp certification, and you will also save money.<\/p>\n<p style=\"font-weight: 400;\">I think there is another kind of juggling that happens. I have never, ever, come across a man who is doing the work. People almost always delegate this work to a woman. It is so interesting because you often have the boss of an organization who is visionary, brave, courageous, who is doing things that other people don&#8217;t want to do and has a perspective from the top that people trying to climb the ladder do not have. They want to change the world and almost always, they have people below them who are conservative. They are often angry they are not the CEO and think the organization is not going to be able to succeed without them. I call them the \u201cpermafrost layer\u201d. Then underneath are frequently women in their thirties or early forties who are doing the work.<\/p>\n<p style=\"font-weight: 400;\">I always tell people if they want to get on the sustainability journey, they should take the smallest legal entity they have in their company, one that they do not care about that much and do the certification there. That way, they will find out all the little tricky bits and solve them before they apply to the bigger entities.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-571iksx-ced9bf0a99b75216f485d13986b3f2a4\">\n.flex_column.av-571iksx-ced9bf0a99b75216f485d13986b3f2a4{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-571iksx-ced9bf0a99b75216f485d13986b3f2a4 av_one_full  avia-builder-el-22  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6mt42-7cfb134081829b951dfb8adc989bd299'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-transform: uppercase;\">How important is it to have a B Corp Champion on the Board of an organization?<\/h4>\n<\/div><\/section><\/div>\n<div class='flex_column av-4q11ysx-3ab89b45076d069f1801fb5ca2c77e0d av_one_full  avia-builder-el-24  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6n0km-cb2dd3271d15e0e8f2d4bb14194a77dd'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">This question doesn&#8217;t have an absolute answer. The notion that change happens from the top is simply not true. It actually happens from the bottom up, so you often have a visionary CEO who delegates, but then actually the change mobilizes from the bottom, and it also mobilizes from the outside in.<\/p>\n<p style=\"font-weight: 400;\">For example, I was working with a bank that has a lot of very high-profile clients. At least two of their five most significant clients were incredibly outspoken about human rights and environmental issues. I asked them: \u201cIf another competitor came along and said my bank is much more ethical because they do not invest in fossil fuels and make sure that everybody gets the appropriate amount of money, et cetera \u2013 how do you think they would respond?\u201d If your customers ask you for something, you do it. So, the best way to change is to get your customers on the same page as you, because they will put pressure on the management, and it is amazing when customers change organizations\u2019 minds.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4fupya9-fb0cdc8a80d33320f60d11969d80ab03\">\n.flex_column.av-4fupya9-fb0cdc8a80d33320f60d11969d80ab03{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-4fupya9-fb0cdc8a80d33320f60d11969d80ab03 av_one_full  avia-builder-el-26  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6na9c-667e330cb8501abe43f40ad09eacf012'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-transform: uppercase;\">What about talent?<\/h4>\n<\/div><\/section><\/div>\n<div class='flex_column av-3wkiixd-de2938df8cad5602379ffe3e7bffb671 av_one_full  avia-builder-el-28  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6njbp-6245d71557ba2dfe28d342ad482845d9'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">Young people that you want to have working for you will not work for a company that is not doing the right things. A very junior person in an organization can have a lot of power. The senior people cannot afford not to change because their employees will leave and go somewhere else. The senior people have the money, but the juniors are the ones with the power. The question for everybody is: Where can they influence? Where can they make a difference?<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3fqs429-0d03a8ea1d1a5c5987b32c4ce4b331df\">\n.flex_column.av-3fqs429-0d03a8ea1d1a5c5987b32c4ce4b331df{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-3fqs429-0d03a8ea1d1a5c5987b32c4ce4b331df av_one_full  avia-builder-el-30  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6o56s-d87772340c791d2f4e07ad74a0b4f149'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-transform: uppercase;\">This triggers the question of titles and compensation. What role does that play?<\/h4>\n<\/div><\/section><\/div>\n<div class='flex_column av-31qoe5t-d2fde8857c5f4e8d5eb145a18b13bf8b av_one_full  avia-builder-el-32  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6ogh2-6b49290fdbc1242d58c5e641ec9d52fa'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">There are two issues here. First, I think you lead from wherever you are. If you are the CEO of your company, use this power to make a difference in the world and for your kids to be proud of you. Second, young people also have a lot of power, they can try and change the organization and if they can&#8217;t, they can go somewhere else where they can make a change.<\/p>\n<p style=\"font-weight: 400;\">The question of titles and compensation is, nevertheless, very interesting. I just spoke with a CEO who resigned from her job. She is clearly highly talented, a mover and shaker. She said she did not want to live like this anymore. She was running an organization turning over 500 million dollars and is now going to run a 100-million-dollar business because she has three kids, and she wants to be able to work from home. Some people said she was crazy. She replied she knows where her values are, and she had enough money to live. Powerful, talented people are saying they have enough money.<\/p>\n<p style=\"font-weight: 400;\">I was also talking to somebody who was selling his business. He was not going to sell it to the highest bidder but to someone who will do the right thing with this organization. He smiled and he said: \u201cI hang with a lot of people who have a lot of money, but I&#8217;ve got one thing that most of them don&#8217;t have: I&#8217;ve got enough.\u201d It is a beautiful sentence. The only people who are really playing the hierarchy compensation game are the old fossils who have lost the plot.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2k6e1pt-64b0a8e41c78d9c1c200d2058628f7eb\">\n.flex_column.av-2k6e1pt-64b0a8e41c78d9c1c200d2058628f7eb{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-2k6e1pt-64b0a8e41c78d9c1c200d2058628f7eb av_one_full  avia-builder-el-34  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6ovep-2a04f10ddb74aa74b96e01ce8d82e7d6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-transform: uppercase;\">We are an international boutique firm that just obtained the B Corp certification, and we want to continue with what we do in a way that is appropriate to the B Corp standards while adhering to our values. What would you want to see from a small firm like ours in order to make a difference?<\/h4>\n<\/div><\/section><\/div>\n<div class='flex_column av-7454vl-16e493d6c8645d29284d3315266b43eb av_one_full  avia-builder-el-36  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6p8ra-02ced0542dfb9a8f02d4847f2559a485'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">I will give you an example of power: I am drinking from a bottle of water; if I put half a teaspoon of sugar inside, I completely transform this bottle. So, a little thing can make a huge difference no matter where you are.<\/p>\n<p style=\"font-weight: 400;\">There is a big movement in the world called the decarbonization of cash. The most powerful thing you can do is decide where you get your money from, and what you do with it. One of the things that you could do is choose to only do work for people who are doing what you consider to be the right thing.<\/p>\n<p style=\"font-weight: 400;\">There is another big point about where you put your money. I saw a really interesting chart that had the footprint of several companies. If you then looked at where their banks invest, the whole picture drastically changes. So, the question of where you actually put your money is also really important.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">We must think for ourselves; there are no clean answers and yet we need to take responsibility for our choices. You can ask yourself one question: Let us assume that what you are doing is on the front page of the biggest virtual newspaper in the world. If you can defend what you are doing, and your logic is obvious, it is good. If you hope nobody finds out about this, then you should not be doing it.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1nbogi9-224833a34ed82a1ed0157618d16cde43\">\n.flex_column.av-1nbogi9-224833a34ed82a1ed0157618d16cde43{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-1nbogi9-224833a34ed82a1ed0157618d16cde43 av_one_full  avia-builder-el-38  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6ppj6-9c862176c6607e6853fb1143f7ff59ce'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-transform: uppercase;\">Where do you think our greatest potential for impact as a firm lies?<\/h4>\n<\/div><\/section><\/div>\n<div class='flex_column av-19akavl-5c28d47620e38238df9e578373c319cd av_one_full  avia-builder-el-40  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6pxth-a685cdc0d5008dbb287825dba493a737'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"font-weight: 400;\">The first thing is the kind of questions you ask. You have access to people that are extremely powerful, and simply asking them two or three powerful questions about what they are up to, regardless of the answers, is a really important way to make an impact. Every single time somebody comes to you to either give you a mandate or as a candidate, the careful thought, the careful questioning of what they are up to in the world is huge. At a kind of macro level, I think you can really help people think through a different world.<\/p>\n<p style=\"font-weight: 400;\">The next point is you can recruit talent to help make the world the way we want it to be \u2013 that is the second most powerful thing. And I think the third is that you can become thought leaders in this space, if you can start to become the place where people go to look for new ways of thinking about things. You can help people in the thought leadership area because everybody is grappling with this complexity, and very few people will have the kind of honest conversation that we are having right now, and people want it and need it.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nmx67l-c2e362d82cadbcb3067a16f260bb5a82\">\n.flex_column.av-nmx67l-c2e362d82cadbcb3067a16f260bb5a82{\npadding:20px 0 0 0;\n}\n<\/style>\n<div class='flex_column av-nmx67l-c2e362d82cadbcb3067a16f260bb5a82 av_one_full  avia-builder-el-42  el_after_av_one_full  el_before_av_hr  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m1i6q7si-9a33995df0e84ee8205107d1d7d75243'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-transform: uppercase;\">Lorna, thank you very much for sharing these insights!<\/h4>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m1i6t0ef-6364c44c222e8089aab451b63f40e0a5\">\n#top .hr.av-m1i6t0ef-6364c44c222e8089aab451b63f40e0a5{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-m1i6t0ef-6364c44c222e8089aab451b63f40e0a5 .hr-inner{\nwidth:0px;\n}\n<\/style>\n<div  class='hr av-m1i6t0ef-6364c44c222e8089aab451b63f40e0a5 hr-custom  avia-builder-el-44  el_after_av_one_full  el_before_av_buttonrow  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-buttonrow-wrap av-27j3vf5-dea471c757d40b3b4fa9d5476b51832a avia-buttonrow-right  avia-builder-el-45  el_after_av_hr  el_before_av_hr '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5fpmz5-e0fdc2726a8e67470e1ee6d2ab11c83c\">\n#top #wrap_all .avia-button.av-5fpmz5-e0fdc2726a8e67470e1ee6d2ab11c83c{\nmargin-bottom:10px;\nmargin-left:10px;\n}\n<\/style>\n<a href='https:\/\/avs-advisors.com\/de\/trustedadvisor'  class='avia-button av-5fpmz5-e0fdc2726a8e67470e1ee6d2ab11c83c avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue830' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Zur\u00fcck<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zf08ep-49a9e4bb34a5f820cdbeb67b447504cd\">\n#top #wrap_all .avia-button.av-zf08ep-49a9e4bb34a5f820cdbeb67b447504cd{\nmargin-bottom:10px;\nmargin-left:10px;\n}\n<\/style>\n<a href='https:\/\/avs-advisors.com\/wp-content\/uploads\/2024\/09\/TTA-Sep24-Interview-Davis-EN-1.pdf' class='avia-button av-zf08ep-49a9e4bb34a5f820cdbeb67b447504cd avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Download PDF<\/span><\/a>\n<\/div>\n<div  class='hr av-vvu1ld-2dbea852e3675cfbd4b6456e059afaef hr-default  avia-builder-el-46  el_after_av_buttonrow  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":21306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - 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