{"id":10672,"date":"2020-05-15T10:57:27","date_gmt":"2020-05-15T08:57:27","guid":{"rendered":"https:\/\/avs-advisors.com\/?p=10672"},"modified":"2021-09-28T17:55:13","modified_gmt":"2021-09-28T15:55:13","slug":"designated-survivor","status":"publish","type":"post","link":"https:\/\/avs-advisors.com\/es\/designated-survivor\/","title":{"rendered":"Designated survivor?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8vgb1o-6917258f33da21f07e60183664e54de0\">\n.flex_column.av-8vgb1o-6917258f33da21f07e60183664e54de0{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-8vgb1o-6917258f33da21f07e60183664e54de0 av_one_fifth  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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srcset=\"https:\/\/avs-advisors.com\/wp-content\/uploads\/2020\/05\/TTA_2020_4_300x300_150dpi_rund.png 300w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2020\/05\/TTA_2020_4_300x300_150dpi_rund-80x80.png 80w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2020\/05\/TTA_2020_4_300x300_150dpi_rund-36x36.png 36w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2020\/05\/TTA_2020_4_300x300_150dpi_rund-180x180.png 180w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2020\/05\/TTA_2020_4_300x300_150dpi_rund-185x185.png 185w, https:\/\/avs-advisors.com\/wp-content\/uploads\/2020\/05\/TTA_2020_4_300x300_150dpi_rund-120x120.png 120w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7ldcto-9f1016c7c66bb4ad71a854dcaae0ea63\">\n.flex_column.av-7ldcto-9f1016c7c66bb4ad71a854dcaae0ea63{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-7ldcto-9f1016c7c66bb4ad71a854dcaae0ea63 av_three_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ka6j8azi-5fb18a8b63ad1599b3e883a04b923629\">\n#top .av-special-heading.av-ka6j8azi-5fb18a8b63ad1599b3e883a04b923629{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-ka6j8azi-5fb18a8b63ad1599b3e883a04b923629 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-ka6j8azi-5fb18a8b63ad1599b3e883a04b923629 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-ka6j8azi-5fb18a8b63ad1599b3e883a04b923629 av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_before_av_font_icon  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Designated survivor?<\/h1><div class='av-subheading av-subheading_below'><p>Family Businesses in the eye of the storm (4)<br \/>\nAn international survey<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k61yt6pc-4b3d0b31c33d1ba5940ad0ea1382b06a\">\n.av_font_icon.av-k61yt6pc-4b3d0b31c33d1ba5940ad0ea1382b06a .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-k61yt6pc-4b3d0b31c33d1ba5940ad0ea1382b06a avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue819' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<section  class='av_textblock_section av-k61ywyoh-aa80164a0bbcfe1a68ac25d8daf20471'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In our <strong><a href=\"https:\/\/avs-advisors.com\/es\/the-survival-test\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>first article<\/u><\/a><\/strong> we focused on the massive challenges that Family Businesses (\u2018FBs\u2019) are facing \u2013 and how this unprecedented crisis is impacting these privately-held businesses. The <strong><a href=\"https:\/\/avs-advisors.com\/es\/fighting-spirit\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>second article<\/u><\/a><\/strong> then described how FBs are adapting to survive \u2013 focusing on the measures they are taking. In the <a href=\"https:\/\/avs-advisors.com\/es\/opportunity-knocks\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>third article<\/u><\/strong><\/a> we looked at the opportunities FBs are spotting and also asked them: \u201cIs this the end of globalisation?\u201d Finally, we want to turn to the question that interested us most when we initiated the survey: Are FBs better able to survive crises?<\/p>\n<p>While a number of respondents stated that no one type of enterprise was uniquely positioned to weather turbulent times \u2013 and that, in the words of one CEO, \u201cthere are only well-led companies and badly-led companies\u201d \u2013 most Owners and Chief Executives felt that their own FB did benefit from a number of defining characteristics that made them more resilient in a crisis than publicly-listed corporates. These included:<\/p>\n<p><strong>Long-term orientation<\/strong><\/p>\n<p>Practically all interviewees advanced a strong case that FBs have \u201ca different horizon when it comes to critical decision-making\u201d and were intrinsically more able to take a long-term view \u2013 \u201cthey are less dictated to by short-term factors because there are no outside investors\u201d. FB Owners and their CEOs tend to think in decades. They are much less inclined to take decisions which might help in the short-term but cause lasting harm over the longer term. This might be one of the reasons why most of our discussion partners regarded massive lay-offs as unthinkable or, at least, as the \u2018ultima ratio\u2019 option.<\/p>\n<p><strong>Multi-generational<\/strong><\/p>\n<p>This long-term orientation also includes multi-generational thinking, both in the sense of owners being mindful of the legacy that is left to the next generation in the future, as well as how that younger cohort can inject fresh thinking and motivation today. Advocates of diversity strongly believe that it is a means to making better decisions and in the FB world diversity does not just come from a gender-balanced team but also by seeking input from beyond one age group. Even if their family members are millennials and not yet fully rounded in terms of experience, a number of CEOs have been grateful to be able to tap into the creative thinking of a younger generation \u2013 and also use this as an opportunity to bring NextGen members closer to the business.<\/p>\n<p><strong>Sustainable financial management<\/strong><\/p>\n<p>Most interviewees believe that Family Business owners have a fundamentally different mentality with regard to financial stewardship, liquidity and the careful management of debt when compared with publicly traded companies. A typical quote from a FB CEO stated that \u201cthis is a conservative, family-driven company. We have always believed in the family and in the ExCom that \u2018cash is king\u2019. Today, we are cash rich with zero debt.\u201d While it may be argued that this kind of \u2018conservatism\u2019 or \u2018risk aversion\u2019 can have its drawbacks, there is little doubt that many FBs are in a sounder financial position than the corporations who suddenly find their use of leverage was not such a smart play.<\/p>\n<p><strong>Speed<\/strong><\/p>\n<p>Quick reactions and decision-making are often cited as a FB advantage. One FB CEO, previously at one of the largest FMCG conglomerates, stated that FBs \u201ccan be much better than corporates if they use speed and transparency of decision-making to their advantage. A GM in Unilever, however, has to deal with layers of organisation and bureaucracy.\u201d.<\/p>\n<p><strong>Loyalty<\/strong><\/p>\n<p>Many owners go out of their way to praise their workers for how committed they are to the business and how they have reacted in adversity; \u201cthe team rallied around globally\u201d is typical of their comments and FBs certainly enjoy lower employee turnover than many corporates. Loyalty has to go both ways of course and FBs seem to have genuinely closer relationships to their employees. Many do everything to avoid lay-offs and also take the long view with regard to human capital, retaining workers even in downturns to avoid losing critical competencies \u2013 and preserving the employer brand so as to not lose out in the war for talent. Another example from the survey is a consumer goods business which has not cut pay for any workers in 2020 despite facing a big decrease in sales this year. In the words of that FB\u2019s CEO: \u201cWe had a record year in 2019 and we have to thank people for that performance.\u201d<\/p>\n<p><strong>Customer intimacy<\/strong><\/p>\n<p>FBs tend to build deep roots and are more likely to develop long-term, trusted relationships with their clients. As an example of going the extra mile, one FB that supplies some of the largest global brewing groups has developed a \u2018supply chain dashboard\u2019 for a key customer to help them be more precise in their operational planning.<\/p>\n<p><strong>Values<\/strong><\/p>\n<p>Many interviewees spoke warmly about the values and culture of their FB. For many, there is a purpose which goes beyond \u2018just making money\u2019 and FBs are often regarded as acting \u201cwith a greater sense of responsibility\u201d. Others believe that \u201cit is easier to stay loyal to your principals\u2026 and act in a sustainable way\u201d. And for owners, whose name is above the shop, reputation matters.<\/p>\n<p><strong>Entrepreneurial spirit<\/strong><\/p>\n<p>FBs have \u201creal owners\u201d who are committed financially and emotionally to the enterprise, as opposed to \u201chired guns who always have a personal Plan B\u201d and can walk away whenever they feel like it. FB owners who feel \u2018they have to stay\u2019 in good times and bad times are typically characterised by entrepreneurial behaviour and a roll-up-the-sleeves approach.<\/p>\n<p><strong>History<\/strong><\/p>\n<p>Last but not least, a number of interviewees spoke proudly of their companies\u2019 long history and how they are inspired by previous generations who came through periods of turmoil. This point is linked to the long-term planning that we have already talked about \u2013 but goes beyond it. This is also about institutional solidity and resilience \u2013 and having a sense that whatever happens \u201cthis too, will pass\u201d. As one owner exclaimed: \u201cWe have been in business for 140 years and we have seen so many crises!\u201d<\/p>\n<p>Most FBs are SMEs and, as such, lack the sheer scale and footprint of the big corporates, with less ability to move resources around the globe and offset weaknesses in particular markets. And, as several CEOs who started their careers in large conglomerates pointed out, many FBs are also weaker in terms of systems and processes.<\/p>\n<p>However, our strong sense from this survey is that FBs as a class of enterprise genuinely do exhibit some unique pieces of DNA which come to the fore in times of crisis. In the midst of an unprecedented global shockwave, with daily negative headlines, we found ourselves pleasantly surprised and uplifted by the confidence and can-do spirit of these FB owners and Chief Executives.<\/p>\n<p style=\"margin-top: 8%;\">A big thank you to all the business leaders who generously gave their time and shared their thoughts with us for this survey!<\/p>\n<p>Andreas von Specht and Nick Harris.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-k61ze9w6-f76018f3fb98b17a0aff0b6ac95eb808 avia-buttonrow-right  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ers1c-306c65b6b18a65437cf1b1238602ce39\">\n#top #wrap_all .avia-button.av-ers1c-306c65b6b18a65437cf1b1238602ce39{\nmargin-bottom:10px;\nmargin-left:10px;\n}\n<\/style>\n<a href='https:\/\/avs-advisors.com\/es\/trustedadvisor'  class='avia-button av-ers1c-306c65b6b18a65437cf1b1238602ce39 avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue830' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Back<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u9pwr4-1e763ca7dbd40a3bc4a468263416dae6\">\n#top #wrap_all .avia-button.av-u9pwr4-1e763ca7dbd40a3bc4a468263416dae6{\nmargin-bottom:10px;\nmargin-left:10px;\n}\n<\/style>\n<a href='https:\/\/avs-advisors.com\/wp-content\/uploads\/2020\/05\/TTA_2020_04_Designated_Survivor_EN.pdf' class='avia-button av-u9pwr4-1e763ca7dbd40a3bc4a468263416dae6 avia-icon_select-yes-left-icon avia-size-small avia-color-theme-color' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue82d' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Download as PDF<\/span><\/a>\n<\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2a6n1o-6aeba8d515cc66995d2ad0cbef497f1c\">\n.flex_column.av-2a6n1o-6aeba8d515cc66995d2ad0cbef497f1c{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2a6n1o-6aeba8d515cc66995d2ad0cbef497f1c av_one_fifth  avia-builder-el-7  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding '     ><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":10785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[54],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Designated survivor? 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