{"id":24865,"date":"2020-02-25T12:51:00","date_gmt":"2020-02-25T11:51:00","guid":{"rendered":"https:\/\/projectavs.aaronjaywolff.com\/?p=24865"},"modified":"2026-08-06T12:02:08","modified_gmt":"2026-08-06T10:02:08","slug":"in-or-out","status":"publish","type":"post","link":"https:\/\/avs-advisors.com\/de\/thought-leadership\/in-or-out\/","title":{"rendered":"Intern oder extern?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Die Berufung eines neuen CEO ist f\u00fcr viele Aufsichtsgremien und Inhaber die wohl wichtigste Personalentscheidung \u00fcberhaupt. Ob die Position intern oder extern besetzt werden soll, ist dabei oft eine schwierige und mitunter sehr emotionale Frage.<\/br><br>Im Folgenden beleuchten wir die wesentlichen Vorteile und Abw\u00e4gungen bei internen und externen Kandidaten. Dabei st\u00fctzen wir uns bewusst nicht auf die zahlreichen ver\u00f6ffentlichten Studien zu diesem Thema, sondern auf unsere eigenen Erfahrungen aus Nachfolgeprojekten auf oberster F\u00fchrungsebene.<br><strong><br>Interne Besetzung<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+<\/strong>&nbsp;Vermittelt insbesondere innerhalb des Unternehmens Stabilit\u00e4t und Kontinuit\u00e4t \u2013 ganz im Sinne einer schrittweisen Weiterentwicklung statt eines grundlegenden Umbruchs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+<\/strong>&nbsp;Signalisiert, dass das Unternehmen eigene Talente entwickelt und ihnen Aufstiegsm\u00f6glichkeiten bis an die Unternehmensspitze er\u00f6ffnet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+<\/strong>&nbsp;Die F\u00e4higkeiten und die Pers\u00f6nlichkeit des Kandidaten sind bekannt. Man wei\u00df, wem man die Verantwortung \u00fcbertr\u00e4gt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+<\/strong>&nbsp;Der Kandidat kennt die Organisation bereits. Das Risiko, dass er nicht zur Unternehmenskultur passt, ist daher gering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+<\/strong>&nbsp;Die Einarbeitung f\u00e4llt leichter: Der Kandidat wei\u00df, was ihn erwartet, und kann vom amtierenden CEO fr\u00fchzeitig auf die neue Aufgabe vorbereitet werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013<\/strong>&nbsp;Grundlegende Ver\u00e4nderungen sind weniger wahrscheinlich. Interne Kandidaten stehen eher f\u00fcr schrittweise Verbesserungen als f\u00fcr Neuerungen, die das Unternehmen entscheidend voranbringen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013<\/strong>&nbsp;Die Bereitschaft, Positionen des Aufsichtsgremiums kritisch zu hinterfragen und ihm gegen\u00fcber einen eigenst\u00e4ndigen Standpunkt zu vertreten, kann geringer sein.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Externe Besetzung<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+<\/strong>&nbsp;Signalisiert insbesondere nach au\u00dfen und gegen\u00fcber den Kapitalm\u00e4rkten, dass das Unternehmen nach Spitzenleistungen strebt und sich nicht auf bisherigen Erfolgen ausruht.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+<\/strong>&nbsp;Unterstreicht den Anspruch, weltweit die besten F\u00fchrungskr\u00e4fte zu gewinnen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+<\/strong>&nbsp;Der Kandidat bringt neues Wissen und bew\u00e4hrte Vorgehensweisen aus anderen Unternehmen mit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+<\/strong>&nbsp;Ein unvoreingenommener Blick erleichtert es, sowohl Schwachstellen als auch Chancen zu erkennen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013<\/strong>&nbsp;Der Einarbeitungsbedarf ist gr\u00f6\u00dfer: Der Kandidat muss sich in einem neuen Umfeld zurechtfinden und auf die Unternehmenskultur einstellen. Ein umfassendes Programm zur Einarbeitung und Integration ist unverzichtbar, um die damit verbundenen Risiken zu verringern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2013<\/strong>&nbsp;Es besteht die Gefahr, dass interne Kandidaten an Motivation verlieren oder das Unternehmen verlassen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beide Wege haben somit Vor- und Nachteile. Welche Besetzung sinnvoll ist, h\u00e4ngt von der jeweiligen Situation ab: davon, wo das Unternehmen heute steht, wohin es sich entwickeln soll und welchen Auftrag der neue CEO erf\u00fcllen muss. Dabei geht es sowohl um die Ziele als auch um den Weg dorthin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Externe Besetzungen sind naturgem\u00e4\u00df mit h\u00f6heren Risiken verbunden. Erfolgreiche externe CEOs leisten jedoch auf l\u00e4ngere Sicht h\u00e4ufig einen gr\u00f6\u00dferen Beitrag zur Wertsteigerung des Unternehmens. Dem h\u00f6heren Risiko steht somit auch ein gr\u00f6\u00dferes Potenzial gegen\u00fcber.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es empfiehlt sich daher, sowohl interne als auch externe Optionen objektiv und gr\u00fcndlich zu pr\u00fcfen. Entscheidend ist letztlich, die richtige Person f\u00fcr die Aufgabe zu finden.<p><\/br><\/p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/avs-advisors.com\/wp-content\/uploads\/2020\/03\/TTA_2015_02_In-or-out_DE.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Als PDF herunterladen<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00dcberlegungen zur CEO-Nachfolge<\/p>\n<p>von Nick Harris<\/p>","protected":false},"author":1,"featured_media":26304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"tta-newsletter-edition-template","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[87],"tags":[79,22],"class_list":["post-24865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-nick-harris","tag-searchable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In or Out? 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